Burbadad Blog


Spammed by President BO
August 13, 2009, 3:37 pm
Filed under: Politics

Something happened today that has me so enraged, it broke my admittedly pathetic silence in blogging.  Without warrant I received an e-mail from President Barack Obama’s Senior Advisor, David Axelrod seeking to set the record straight on the Administration’s health care policy.

Funny thing is, I never asked to receive information from the President. 

Uh, in the corporate world, that’s what we call spamming. 

I was just spammed by the President of the United States.

What’s even more odd, is that the message was sent to my work address, which I most certainly never use for personal or political use.

I’ve already contacted the White House and I’m demanding to know…”Dear Mr. President, how did you get my e-mail and why are you spamming me?”

You know, I haven’t been too invested in this topic as of yet, but you better believe I will be now.  I really hate to spread the propaganda machine further, but the full message I illegitimately received is below.

Burbadad

 
  Dear Friend,

This is probably one of the longest emails I’ve ever sent, but it could be the most important.

Across the country we are seeing vigorous debate about health insurance reform. Unfortunately, some of the old tactics we know so well are back — even the viral emails that fly unchecked and under the radar, spreading all sorts of lies and distortions.

As President Obama said at the town hall in New Hampshire, “where we do disagree, let’s disagree over things that are real, not these wild misrepresentations that bear no resemblance to anything that’s actually been proposed.”

So let’s start a chain email of our own. At the end of my email, you’ll find a lot of information about health insurance reform, distilled into 8 ways reform provides security and stability to those with or without coverage, 8 common myths about reform and 8 reasons we need health insurance reform now.

Right now, someone you know probably has a question about reform that could be answered by what’s below. So what are you waiting for? Forward this email.

Thanks,
David

David Axelrod
Senior Adviser to the President

P.S. We launched www.WhiteHouse.gov/realitycheckthis week to knock down the rumors and lies that are floating around the internet. You can find the information below, and much more, there. For example, we’ve just added a video of Nancy-Ann DeParle from our Health Reform Office tackling a viral email head on. Check it out:

8 ways reform provides security and stability to those with or without coverage

  1. Ends Discrimination for Pre-Existing Conditions: Insurance companies will be prohibited from refusing you coverage because of your medical history.
  2. Ends Exorbitant Out-of-Pocket Expenses, Deductibles or Co-Pays: Insurance companies will have to abide by yearly caps on how much they can charge for out-of-pocket expenses.
  3. Ends Cost-Sharing for Preventive Care: Insurance companies must fully cover, without charge, regular checkups and tests that help you prevent illness, such as mammograms or eye and foot exams for diabetics.
  4. Ends Dropping of Coverage for Seriously Ill: Insurance companies will be prohibited from dropping or watering down insurance coverage for those who become seriously ill.
  5. Ends Gender Discrimination: Insurance companies will be prohibited from charging you more because of your gender.
  6. Ends Annual or Lifetime Caps on Coverage: Insurance companies will be prevented from placing annual or lifetime caps on the coverage you receive.
  7. Extends Coverage for Young Adults: Children would continue to be eligible for family coverage through the age of 26.
  8. Guarantees Insurance Renewal: Insurance companies will be required to renew any policy as long as the policyholder pays their premium in full. Insurance companies won’t be allowed to refuse renewal because someone became sick.

Learn more and get details: http://www.WhiteHouse.gov/health-insurance-consumer-protections/

8 common myths about health insurance reform

  1. Reform will stop “rationing” – not increase it: It’s a myth that reform will mean a “government takeover” of health care or lead to “rationing.” To the contrary, reform will forbid many forms of rationing that are currently being used by insurance companies.
  2. We can’t afford reform: It’s the status quo we can’t afford. It’s a myth that reform will bust the budget. To the contrary, the President has identified ways to pay for the vast majority of the up-front costs by cutting waste, fraud, and abuse within existing government health programs; ending big subsidies to insurance companies; and increasing efficiency with such steps as coordinating care and streamlining paperwork. In the long term, reform can help bring down costs that will otherwise lead to a fiscal crisis.
  3. Reform would encourage “euthanasia”: It does not. It’s a malicious myth that reform would encourage or even require euthanasia for seniors. For seniors who want to consult with their family and physicians about end-of life decisions, reform will help to cover these voluntary, private consultations for those who want help with these personal and difficult family decisions.
  4. Vets’ health care is safe and sound: It’s a myth that health insurance reform will affect veterans’ access to the care they get now. To the contrary, the President’s budget significantly expands coverage under the VA, extending care to 500,000 more veterans who were previously excluded. The VA Healthcare system will continue to be available for all eligible veterans.
  5. Reform will benefit small business – not burden it: It’s a myth that health insurance reform will hurt small businesses. To the contrary, reform will ease the burdens on small businesses, provide tax credits to help them pay for employee coverage and help level the playing field with big firms who pay much less to cover their employees on average.
  6. Your Medicare is safe, and stronger with reform: It’s myth that Health Insurance Reform would be financed by cutting Medicare benefits. To the contrary, reform will improve the long-term financial health of Medicare, ensure better coordination, eliminate waste and unnecessary subsidies to insurance companies, and help to close the Medicare “doughnut” hole to make prescription drugs more affordable for seniors.
  7. You can keep your own insurance: It’s myth that reform will force you out of your current insurance plan or force you to change doctors. To the contrary, reform will expand your choices, not eliminate them.
  8. No, government will not do anything with your bank account: It is an absurd myth that government will be in charge of your bank accounts.  Health insurance reform will simplify administration, making it easier and more convenient for you to pay bills in a method that you choose.  Just like paying a phone bill or a utility bill, you can pay by traditional check, or by a direct electronic payment. And forms will be standardized so they will be easier to understand. The choice is up to you – and the same rules of privacy will apply as they do for all other electronic payments that people make.

Learn more and get details:
http://www.WhiteHouse.gov/realitycheck
http://www.WhiteHouse.gov/realitycheck/faq

8 Reasons We Need Health Insurance Reform Now

  1. Coverage Denied to Millions: A recent national survey estimated that 12.6 million non-elderly adults – 36 percent of those who tried to purchase health insurance directly from an insurance company in the individual insurance market – were in fact discriminated against because of a pre-existing condition in the previous three years or dropped from coverage when they became seriously ill. Learn more: http://www.healthreform.gov/reports/denied_coverage/index.html
  2. Less Care for More Costs: With each passing year, Americans are paying more for health care coverage. Employer-sponsored health insurance premiums have nearly doubled since 2000, a rate three times faster than wages. In 2008, the average premium for a family plan purchased through an employer was $12,680, nearly the annual earnings of a full-time minimum wage job.  Americans pay more than ever for health insurance, but get less coverage. Learn more: http://www.healthreform.gov/reports/hiddencosts/index.html
  3. Roadblocks to Care for Women: Women’s reproductive health requires more regular contact with health care providers, including yearly pap smears, mammograms, and obstetric care. Women are also more likely to report fair or poor health than men (9.5% versus 9.0%). While rates of chronic conditions such as diabetes and high blood pressure are similar to men, women are twice as likely to suffer from headaches and are more likely to experience joint, back or neck pain. These chronic conditions often require regular and frequent treatment and follow-up care. Learn more: http://www.healthreform.gov/reports/women/index.html
  4. Hard Times in the Heartland: Throughout rural America, there are nearly 50 million people who face challenges in accessing health care. The past several decades have consistently shown higher rates of poverty, mortality, uninsurance, and limited access to a primary health care provider in rural areas. With the recent economic downturn, there is potential for an increase in many of the health disparities and access concerns that are already elevated in rural communities. Learn more: http://www.healthreform.gov/reports/hardtimes
  5. Small Businesses Struggle to Provide Health Coverage: Nearly one-third of the uninsured – 13 million people – are employees of firms with less than 100 workers. From 2000 to 2007, the proportion of non-elderly Americans covered by employer-based health insurance fell from 66% to 61%. Much of this decline stems from small business. The percentage of small businesses offering coverage dropped from 68% to 59%, while large firms held stable at 99%. About a third of such workers in firms with fewer than 50 employees obtain insurance through a spouse. Learn more: http://www.healthreform.gov/reports/helpbottomline
  6. The Tragedies are Personal: Half of all personal bankruptcies are at least partly the result of medical expenses. The typical elderly couple may have to save nearly $300,000 to pay for health costs not covered by Medicare alone. Learn more: http://www.healthreform.gov/reports/inaction
  7. Diminishing Access to Care: From 2000 to 2007, the proportion of non-elderly Americans covered by employer-based health insurance fell from 66% to 61%. An estimated 87 million people – one in every three Americans under the age of 65 – were uninsured at some point in 2007 and 2008. More than 80% of the uninsured are in working families. Learn more: http://www.healthreform.gov/reports/inaction/diminishing/index.html
  8. The Trends are Troubling: Without reform, health care costs will continue to skyrocket unabated, putting unbearable strain on families, businesses, and state and federal government budgets. Perhaps the most visible sign of the need for health care reform is the 46 million Americans currently without health insurance – projections suggest that this number will rise to about 72 million in 2040 in the absence of reform. Learn more: http://www.WhiteHouse.gov/assets/documents/CEA_Health_Care_Report.pdf

 


Bad List – Infiniti G37 Launch
November 19, 2008, 5:31 pm
Filed under: Bad List | Tags: , , , , , , , , , , , , , , , ,

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Faulty Ignition – No, I’m not talking about the car itself. If sex was a car it would have to be the G37 open air Infiniti. 325 horsepower. 7-speed automatic. I’ve been anticipating this car for months. But, just as I was all hot and bothered and hopping in to bed…their marketers threw cold water on me. First off, I was duped in to downloading a notification on my calendar that the car was launching this morning. I couldn’t wait to visit the Infiniti Website to see what sexy new outfit she had on for me today. But nothing was new. Tick. Tick. Tick…finally I checked again. Nothing. Checked out the LA Auto Show site…one lousy photo. Finally, at the END of the day, they open up a terrible Website, that’s impossible to navigate and doesn’t really tell me anything new. Freakin’ tease! Hey there, Lexus IS250 drop top…how YOU doin’?

I Wanna Ride

I Wanna Ride

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Dad List – Mint Naproll
November 18, 2008, 2:28 pm
Filed under: Dad List, Product Reviews | Tags: , , , , , , ,

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That’s Just How I (nap)Roll – Don’t be the geeky Dad bringing in the tattered, overwashed and horribly ugly Diego blanket to daycare every morning. Your little tyke deserves better! Especially if he’s like mine and naps at least two hours a day. The mint naproll has a built in blanket and pillow has got to be more comfortable than sleeping a worn piece of foam away from the floor. Pick out something cool like the Pirate roll. We opted for the camo and even got it monogrammed at Wal*Mart for next to nothing. Sleep in style, little buddy!

Get off My Mat, Punk!

Get off My Mat, Punk!

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What? Mint Naproll

Cost? $40

Where? Ohmint.com

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Orange
October 27, 2008, 4:35 pm
Filed under: Burb Buzz | Tags: , , , ,
Suborange

Suborange

Suburban life has its obvious perks – good schools, nice neighborhoods, larger houses, etc. But one thing that it also has that I have found I cannot avoid is the ugly ubiquitous orange.

Whatever happened to the pastoral pictures that were in the sales brochures?

I’ve found that living in the burbs requires a constant willing suspension of disbelief. You have to put your blinders on to what is and only see what is to be.

The new town square? Lush lawns interconnected by natural pathways and leafy greenery.
Reality: orange tape leading to some orange cones around a sun-faded orange sign that reads “coming soon”

The route to work? High-speed lanes of commuter bliss.
Reality: Big orange truck blocking your way to access ramp scheduled to be completed in June 2011. “Detour” (in orange).

I love my city, don’t get me wrong. Just sick of orange.



Younger Dads Buy Stuff for Their Kids
September 22, 2008, 10:23 am
Filed under: News Articles | Tags: , , , , , , , , , , , , , ,

Thanks for forwarding this story…I believe it came from Mediapost.com:

Younger Dads Buy More For Kids, Marketers Realign Pitches
by Karlene Lukovitz, Monday, Sep 22, 2008 7:30 AM ET

Many Generation X and Y fathers are more involved with their children’s lives and more likely to make regular product purchases–not just the home electronics or riding lawnmower buys, confirms a new study from Packaged Facts, authored by Silver Stork Research.

Marketers looking to reach beyond mothers to tap into this “Dad Factor” need to stop reflexively “thinking pink” and gear their brands’ media outreach and benefits positioning to these new fathers, say the Silver Stork analysts.

The report, “The U.S. Dads Market: A Unique Profile of Fathers, Their Attitudes, Values and Behavior as Consumers,” is based on primary research conducted over a three-year period, including two recently fielded online surveys of more than 500 U.S. fathers.

Of the estimated 66 million U.S. fathers, half are reported to be full-time fathers, and a growing number are single-parent heads of households. The total number of fathers is expected to grow nearly 10% over the next decade as Gen Y’s age into the parenthood years. The shift to the “new dad”

mentality is happening, but gradually: Currently, one in four fathers report being “very involved” with the daily activities of their children. Growing segments for exploration by marketers include single, gay and Hispanic fathers.

Who are these new generations of dads? They are less defined by gender stereotypes and see much less of a dividing line between men and women–partly as a result of their upbringing and partly as a result of being married to women who work and are more active and individualistic than previous generations. Therefore, these dads approach parenthood with a team attitude. Gen X and Y dads are positive, comfortable with their gender, optimistic about being parents (focused on the opportunities of providing for their children), and much more active consumers than dads of previous generations.

Key facts about newer-generation dads and marketing effectively to them, per the report:

* Dads are men–meaning that parenthood doesn’t change their overall approach to the world; it just expands it.

* Like mothers, fathers’ key concerns regarding their children are education and health.

* 40% say they are doing at least half of the weekly household shopping.

They are also increasingly likely to be the purchasers of items such as kids’ clothing, school supplies and educational/entertainment products.

* Dads don’t like to browse and shop, at least when it comes to family-oriented products. They identify their product targets, zero in on them, complete their purchases and leave. They gravitate to center store, “on the beaten path” areas, and expect items to be logically placed near similar items. And they are likely to have done Internet research on any significant purchase prior to heading to the store, to minimize shopping time.

* However, they do have a propensity to make impulse purchases–an opportunity for marketers.

* Electronic media and the Internet are key. New dads listen to radio, watch TV and surf the Web for parenting and other information/entertainment.

They are less likely than moms to consume family-oriented magazines or “lifestyle” media content.

* New dads are attracted to products that are practical and solve a problem. They put quality before price. Product positioning should focus on solving a problem within the product category.

* At the same time, marketing should seek to leverage these dads’

appreciation of a humorous element in advertising (as opposed to more sentiment-related creative relating to kids/family themes, more popular with moms), and seek to add an element of fun to the products themselves. Fun and play are cornerstones of interaction between these dads and their kids.

* However, younger dads do respond to “retro” product connections to their childhoods.

* Marketing/advertising should reflect these dads’ parental motivations to give their kids what they want, make their kids happy and be perceived as heroes by their children.

* Marketing should include images of dads interacting with kids, especially “real” dads/kids, to reflect the more positive, involved image to which younger dads relate. The Silver Stork analysts note that new-generation dads feel that few campaigns to date include the dad/child relationship in the way that they perceive it.

* Product packaging should take male-appeal into account.

* Integrating traditional male marketing strategies within the baby/children’s products market appears to be an extremely viable approach for brands looking to appeal to younger dads.

* Including products or product appeals geared to dads within promotions primarily targeting moms can also be effective.

 

 



Potty-training a 30-year-old

Good job Daddy!  You’re doing it!  You’re going potty!

My toddler son proudly exclaimed my accomplishment as he stood behind me in the men’s room of Lochrain’s Irish Pub.  Several snickers quickly followed from the adjacent urinals and stalls. 

Thanks, buddy.

My embarrasment quickly turned to pride because I realized that at the ripe age of 2.5, he understood positive reinforcement, which means his mother and I must be doing something right.  The pride continued as he tugged down his shorts, skivvied (is that a verb?) down his Thomas the Tank underoos, stepped up to the urinal and took care of his own business.

My turn.

Good job, Buddy!  You’re doing it!  You’re going potty!

For Dads in the potty-training phase of life, desperately wanting to progress from the diaper changing stage, Burbadad has a few tips for you:

1. Don’t Push It - Our pediatrician first gave us this advice, but as much as we wanted to take it to heart; we kept getting pushback from friends and family who practically made us feel guilty that our son was still sporting Huggies.  But, we stuck with it.  We talked about it with our son.  We showed him how it was done.  One day, he decided he wanted to give it a whirl.  And, so the basic training began.

2. Name It Normal - Mom and Dad have to be in agreement with what to call the doodie, er…duty.  She said no to whiz, piss, drain the vein, crap and plop.  I said no to wee-wee, anything involving numbers, BM, and tee-tee.  We settled on poop and potty. 

3.  Let Dad Lead – I never get the stories my wife tells me of the way too old boy oggling her in the ladies room.  He’s a boy for crissakes – Dad, take him to the Men’s room.  Sure, sure, there are the times Mom is flying solo and he needs to take care of business – perfectly understandable.  But Dad, get off your lazy ass and take your boy.  He’s learning through your example.

4.  Devote a Day – When it’s go time, and your son seems to be getting it, but not totally trained yet, clear your calendar one Saturday, lock the doors, strip him down and make a day of potty-training.  We reached a point in the potty-training where he just got lazy.  “Hey bud, need to go potty,” (as he squirmed and pinched his crotch).  “No, that’s okay – you can just clean me up,” he replied.  I called BS.  Too late.

On your Pee-Day, keep his clothing to a bare minimum (or nothing at all).  He’ll get freaked out about not having anything to contain his release, which will remind him to alert you.  Provide example and positive reinforcement all day.  If he’s in to cars, give him a new hot wheel every time he goes to the bathroom (regardless of whether or not it’s productive).  At the end of the day give him a prize on a grander scale.  Have your wife bake a cake, watch his favorite movie – whatever signals to your son that it’s a different day.  I know it sounds crazy, but you will so thank yourself later.

Hey, just like anything Jerry Jones touches, the plan is not perfect – but it’s pretty damn close.  Yes, there have been accidents and frustrations, even months after beginning the training.  For the most part, though, I can say with confidence that he’s potty-trained. 

Oh, and my moment to brag. 

He’ll only pee standing up. 

But, that story is for a future posting.

Happy Peeing!



Bad List – Minivans
September 11, 2008, 10:51 am
Filed under: Bad List | Tags: , , , ,

It all started with the Ford Aerostar that my parents bought back in the 80’s.  They were the first in our small Texas town to get the sharp-nosed minivan when it debuted – a “conversion” model, at that.  Other kids commented from the pickup line at soccer practice, “Ooh, it’s your family that drives the spaceship-looking vehicle.”  Wow, I was thinking more of a turd on wheels, but okay.  I hated that thing.  And yes, today, I’m still I’m a minivan-hater.

My memory can easily replay that horrendous, familiar sound of the huge sliding door grinding metal before the final click indicating it was shut.  It was the signal that the family ”spaceship” was free for lift off.  Ugh…I quikly closed the cheesy miniblinds so no one could see me as we cruised.

I don’t know what it is exactly that elicits the visceral disgust for the minivan.  Maybe it’s because it represented the best set of wheels our parents could afford while our neighbors had the ultra-hip Eddie Bauer edition Ford Explorer?…perhaps the practicality countered my yearn for just a little flash and excess?…was it the symbol of suburban mediocrity?…maybe it was just that it finally allowed (yipee) the whole family (all 7 of us) to travel together. 

What?  Minivans

Cost?  Varies

Alternative?  Anything that gets you from point A to point B

Hell is Full of Minivans

Hell is Full of Minivans



Change
September 7, 2008, 12:13 pm
Filed under: Politics | Tags: , , , , , , ,

If the media has nailed public sentiment, then we Americans are seeking change.  I know I’ve been intoxicated by the thought of being part of a radical history making change in our Presidential history.  That, of course, manifesting itself in the first black man, Obama, to lead our country.  As we get closer to the election; however, and the scrutiny intensifies, as much as I want that ultimate moment of fresh air to happen, I just don’t think Obama is the man.  And here’s why.

Don’t be fooled by thinking that “change” is inherently good.  Change for the sake of change can be more dangerous than the status quo.  Change for the right reasons, at the right time, in the right form is what this country needs.  I think of Obama as New Coke.  “Wow, it would be cool to do something new and different.”  “Check out the awesome packaging.”  “Coca-Cola is great, so new coke must be sublime.” 

But, then you pop the top and take a drink and it’s just not there.  Sure, it’s a change, but it didn’t get us to a better place.

The fact of the matter is that his policies (particularly economy and war) are off and his experience isn’t there, yet.  Yes, he’d bring change.  But the wrong kind.  At the wrong time.  In the wrong form.  He’s all packaging with no promise.

Barack Obama = New Coke

Barack Obama = New Coke



Dad List – Blokes
September 5, 2008, 3:30 pm
Filed under: Dad List, Product Reviews | Tags: , , , , ,
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Sole Food – I picked up a pair of Blokes shoes while in New York last winter and they are nothing less than kick-ass. They’ve got an English appeal to them – groovy, baby!  These kicks are amazingly comfortable and because they come with character, you can be yourself in them.  It’s okay if you spill a little Fat Tire Ale…just adds more personality.
Blokes Boots

Blokes Boots

What?     Blokes Shoes and Boots

Cost?    $200+

Where?   Zappos

 ♣♣♣♣♣



Dad List – Tissot Watches
September 5, 2008, 10:41 am
Filed under: Dad List, Product Reviews | Tags: , , , , ,

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Watch Me Be Different – Cool, functional and feels good on your arm.  Best thing is that the guy in the office next to you probably doesn’t have the same one.

Tissot

Tissot

What?     Tissot watches

Cost?    $500+

Where?   Got mine at Ben Bridge

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